Over a decade ago YellowMan founder and designer Peter Mui began his quest to create everyday wear and tear clothing beyond the conventional. Understanding that a person spends more time in his or her underwear than anywhere else, Peter Mui specifically set his sights on developing multi-functional and fun to wear underwear that anyone could wear. He discovered the perfect answer in tattoo art. Tattoo art offered a powerful, cross-cultural, and fun vehicle of self-expression and bravado that translated perfectly into everyday apparel. Personally knocking on doors of the world's greatest and hard-to-reach tattoo masters, Peter Mui has now built up an impressive private collection of tattoo art representing the finest in every tattoo style, spanning Japanese Irezumi, Maori Tribal, American Traditional, New School, Biomechanical, and even rare work from a remote Buddhist monk in Thailand.

Your skin is the largest organ of your body. What you are born with is what you've got for the rest of your life. It defines who you are. And no matter what color it is, it's beautiful.

YellowMan founder, Peter Mui, started the concept of YellowMan under that premise that skin color should never be a barrier against social status. He should know. Chinese blood, and Oklahoma native, his identity breaks all the usual cultural stereotypes. He's true to all dimensions of his identity, proudly exuding his Chinese heritage on one side and down-home country singer on the other. Tall, broad-shouldered, and overflowing with confidence, Peter Mui can not be packaged into any preconceived category.

And so it is that he thumbs his nose on the derrogatory label "Yellow," and instead declares it a badge of integrity and pride for those who dare to be different.

Shout to DL for the tip!

Labels: Clothing