7.14.2007
“Two Buck Chuck” wins the gold at California State Fair
Normally we would tell you to save the $2 dollar wine for the winos but apparently something can be cheap and good all at the same time.Who knew ;-)
The inexpensive wine nicknamed “Two Buck Chuck” beat out 350 contenders ranging in price from $18 to $55 a bottle. It is mass-produced and sold exclusively through Trader Joe’s grocery stores.
It's the California wine with the cult following.
Humble Two Buck Chuck. The $1.99 nectar of the gods that is sinfully cheap and good.
This article from the SF Weekly explains just how Franzia can sell reasonable-tasting wine for such unreasonably inexpensive prices.
With few exceptions, the grapes used to make the wine in those bottles have no connection to Napa Valley's heralded grape-growing soil. Yet Bronco's decidedly less expensive wines are imbued with the coveted Napa cachet -- unfairly so, many of the region's vintners say. That's because its bottles are either stamped with one of several Napa Valley-associated labels that Bronco [the parent company of Charles Shaw] has managed to acquire from distressed wineries over the years, or, at the very least, because the plant's carefully chosen location makes it possible for the labels to proclaim that the wine is "bottled" in Napa.
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Labels: Wine
