Whether you're trying to roll up to a sexy young lady at happy hour, or walking into a business meeting, there is one thing for certain: clothes make the man. We realize your mom probably thinks you're a stud, but does your hot neighbor? PimpWiz went to the most discriminating source, very attractive women in NYC, and asked them to shed some light on a woman's perception of a man's style.

In effort to test this theory we sent Rick (27) to grab an after-work cocktail with our girl Ava (26, brunette, italian/spanish decent). They met at one of those typical midtown happy hour hotspots - chic, expensive, and entirely packed with men in suits. Now, to give you an idea Ava is a solid 8 (sober), the kind of girl that will turn heads turned faster than watching a mean match of ping-pong in a place like this. In fact, in our post- "night-out" interview with Rick, he explained that the first thing he said when he saw Ava was, "Now, why can't I get a girl like you?"

Ava explained to him that not only did she have loving, charming, wonderful boyfriend, but this was also not a date. (Can't blame the guy for trying;-) She also let him know that her first impression was that he seemed charming, kind and intelligent...and then came the "but". Yes, in addition to those all-important characteristics, women still want more. When she looked at Rick from across the room in the sea of suits, he seem to disappear. While she thought he was a decent looking guy, he had no spice, no style. For some reason, Rick apparently thought Birkenstocks and baggy jeans were proper attire for this situation. Rick was killing his potential and, in these situations, people do judge a book by its cover.

We realize you all think you are relatively well dressed, but we are here to assure you you aren't. As apart of our research we had Ava interview some of her hottest friends as well as try to find us a solution to this problem. She called up some of her girls and asked them the seemingly superficial question, "Do you think the way a man dresses is important?"

"Are you kidding?" exclaimed Rachel, who is a very successful model, with brains and wit to match. "I won't completely shut him down but bad shoes make me cringe. I know that sounds so terrible, but I can't help it!" (The truth stings a little, doesn't it? ;-)

We were not surprised to hear the unanimous response among her friends that clothes do indeed make the man - and they had no problem admitting it!

"The problem is that a badly dressed man is like a diamond in a rough," said Claire, a super-hot, redheaded journalist. "It's so funny that when my friends and I walk down the street and pass a decent looking guy with great style we stop and stare, but if we pass the same guy in a bad outfit we wouldn't even know he existed - there are too many of those."

We need to clarify, though, that these women aren't looking for a metro-sexual man who shops 'til he drops at Barney's and owns more products than they do; rather, a guy who knows when to say when. Style, timing and confidence go hand in hand.

"He doesn't have to be David Beckham," said Danielle, the cocktail waitress at a chic Chelsea lounge "but there is nothing better than a guy in a pair of nice-fitting jeans and a well fitted shirt. It just means he makes the effort to care for himself, and he's not a slob. And plus…well…it just makes them more sophisticated and sexy - And every girl wants to be with a sexy man." The key here is avoiding at all costs the word 'slob' and keeping "your sexy" up at all times. When a woman associates you with the word 'slob' it means only one thing: you're going home alone, buddy.

So we had Ava and Rick meet back up for lunch so she could share her findings. Ava simply said, "We, the Women of New York, want to date well-dressed men. There are plenty of guys who make plenty of money, but we would give it all up for some Seven jeans. Is that too much to ask for?"

His response, (which seemed to be a common one with the men we interviewed for this article) went something like this: "I dress well…don't I?" Then, in response to her silence, "Well, I don't even have the time to get nice clothes, let alone figure out how to wear them. By the time I finish work in the evening, it's late and the last thing I want to do is shop, and I don't want to spend my weekends in crowded stores like Barney's. Nope, women will just have to accept me for who I am." Rick, quickly realizing that sh*t wasn't going to fly at all, backpedaled and asked, "Okay then, what do you think I should do?"

Ava, ecstatic that he finally came to his senses, told him that through all her question to her girls and asking around, one name kept popping up: Perceptions. Apparently, in the last 6 months this company has reached full-on "Hitch" status - there is currently a huge waiting list for appointments, and they are very selective about their clientele. This success has all been done with no website and no number to get from 411; Perceptions is a strictly word-of-mouth phenomenon. Luckily, you're with us and we've got the hook-up. Our private eyes found out that Perceptions is a New York-based company owned and operated by two young women, Jaime Blume and Lauren Cohan. We got their digits and called them to find out what their deal is. They explained that they saw an opportunity for this luxury service and immediately created an all-encompassing personal shopping/image consulting business that specifically caters to successful men. Look for the follow-up as we are trying to convince them to share some of their style secrets.

For more information, Email Us and we will get you in touch with them.

A PimpWiz Exclusive