I’m sure if you’re up on your kicks and street wear game you’ve heard of Greedy Geniu$ a few months back during the Magic show frenzy. Sites like The Hundreds, Slam x Hype and Hypebeast had all documented the upcoming rise of the GN$. The official shoes will be hitting your retail spots later this month. The two creative minds behind this shoe company are veterans in the design world. Hue who only goes by Hue, what a moniker right, has done custom shoes for the entire Hip Hop industry including big wigs like Diddy, Nelly, and 50, plus Hue has worked with Nike Blue House for the past few years as well.

The other man behind this creative duo is Mikhayel Tesfaye who’s been creative direcotor for many labels like, Rocawear, Phat Farm, Zoo York, Mecca and many others. So with years of freindship and experience under there belt, these two decided to throw a monkey wrench in the shoe game. Now read up on how they plan on standing out and doing things different with there shoes that others haven’t yet done.

How yall doing, can we get your names, ages and locations?

Hue: My name is HUE. I use to do graffiti and I kept the name…it also means colors, which I use alot of. I am 31, I was born in France and my parents are Vietnamese. Right now I live in Jersey City, just bought a condo there, been living there about 2 yrs. I’m originally from LA though, had to come to NY to get paid!!!

Mik: Mikhayel Tesfaye/Co-Owner/Co-Creative Director/NY-LA

What is the significance behind the name Greedy Geniu$?

Hue: All of us have a little Greed in us…we all gotta make money to survive…Dman right I’m Greedy, gotta get mine before the next man does. Genius, because we’re all geniuses in our own way, the name just fit the company. Our team are GREEDY GENIUSES…we make dreams come true!

Mik: A Greedy Genius symbolizes the creative hustler who has endured the game, and turned the dream of an independently owned platform into reality.

How do you two work together to create the shoe designs?

Hue: As far as developing sneakers, my partner Mikhayel & I both have our own different style of designing. We both design things that we would wear. I did the cupsole like the AF1 for two reasons…1- that’s what the kids know, gotta pull in the interest. 2- That’s what I know, I’ve been doing customs for the whole Hip Hop industry for the last 4 years, also with the Nike Blue House. Mik got some prada type joint coming out…a little bit more sophisticated…we balance each other out. I’m street, he’s street with a little more high end appeal…a Dynamic Duo!

Mik: So many aspects go into creating the product, our brand is all about fusion and influences vary from style to style. On any given design one of us may design the silhouette while the other has a vision for fabric and color, we’ve known each other so long, we just balance each other out.

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