According to shns.com:

It might still be hard out here for a pimp, but it's not nearly as hard as it used to be.

Even before rap group Three 6 Mafia's stupefying Oscar win this year for best song for the film "Hustle & Flow," pimps have been making the climb from subterranean purveyors of human flesh to celebrated pop culture figures.

The flashy style and smooth talk no longer are solely owned by those wearing purple gators and large fur-trimmed hats. No, today anybody with the power to persuade, the ability to achieve or the bucks to bling can be considered a P-I-M-P.

Last month, Jared Parsons, 31, a suburban Portland, Ore., father of three, caused a stir when the online Drudge Report reported on his children's clothing line called Pimpfants.

Parsons has defended his company name, saying the word pimp, in this case, refers to the way it is commonly used today, meaning hip and stylish.

But that's not the only definition. These days, anything and everything can be "pimped."

In large part, we have MTV's popular show "Pimp My Ride," to blame _ or thank _ for the use of "pimp" as a verb.

The New York Times ran a Sunday lifestyle piece last month headlined "Pimp My Grill." The Toronto Star held a contest this year for gardeners called "Pimp My Garden." And a Web site dedicated to outrageous treats is called "Pimp My Snack."

There's even a humorous book and kit by Master Pimp Rev. Smoothello G. Debaclous called "Pimp My Cubicle: Take Your Workspace from Boring to Bling!"

As innocuous as that all seems, much of today's pretend pimping still is based on the stereotype of a black man in outlandish clothing controlling a stable of prostitutes.

But how did pimps get their diamond-in-the-back Caddies from urban to middle America?."
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Another story about the word "Pimp" and how the word has changed meanings over time.

The PimpWiz Bottom Line: Now that the word pimp has become manistream, we are going to have to start all over again with something more controversial ;-)