"His net worth was more than $1 billion. His corporate assets totaled more than $40 billion and generated almost $14 billion in annual revenue. His thrift in the name of cash flow is legendary. He is often compared to Warren Buffett because of his knack for turning struggling companies into hugely profitable ones. He is Larry Tisch, Chairman of CBS.

A man as admired as he was once despised. In this behind-the-scenes story, you'll come to know the unaffected family man whose best-known accomplishment is the transformation of CBS back to its glory days as the Tiffany Network. You'll find out what friends, family, colleagues, and detractors have to say about him. You'll see him in action as he out-negotiates rivals and protects himself and his stockholders even when situations turn sour. He is, as Christopher Winans describes him in this book, "unfettered by fear."

A self-made man, Tisch transformed a modest family investment in Florida into the mega-empire Loews Corporation that owns, among other things, Bulova and the Lorillard Tobacco Company. In 1986, he staged a successful and closely watched coup of the CBS board, ousting its legendary chairman William Paley. Though he has often been derided for downgrading the fabled Tiffany network into more humble Kmart trappings, Tisch has been at the helm during CBS's elevation from the ratings cellar to become America's most watched network. He is the man who stole David Letterman from NBC.


The The King of Cash : The Inside Story of Laurence Tisch is available from Amazon.com.