"The Intelligence Group is proud to announce our latest service, Trend School.

If you’re a busy exec who feels a little out of touch with today’s young people, this may be the class for you. Kind of like summer camp, we promise it’ll be a lot more fun than a PowerPoint presentation.

What is Trend School?
Trend School is a complete immersion in the lives of Gen Xers and Ys. Trend School goes beyond simply talking about the trends that are hot right now and, instead, provides a complete immersion into the entertainment, brands and activities that are shaping the lives of young people at the moment. The curriculum will, naturally, change all the time, but during Trend School, you, for example, may listen to new music genres such as Chopped and Screwed, play The Warriors, shop at Abercrombie's new higher-end spin-off Ruehl No. 925 and indie boutiques with emerging designers and trends, customize a pair of Vans and create a profile on Facebook. You may watch some Machinima, drink a Sparks energy drink, do some exergaming, listen to a KCRW podcast, and dine at a secret restaurant. You will leave Trend School feeling, well, just a bit cooler.

How does Trend School work?
There are several different levels of Trend School, from two-hour presentations where we bring products and entertainment to your office and present key trends while you watch, listen and play, to full day excursions where you will shop where young people shop, eat where they eat, see their rooms, talk to their friends and visit their campus. Whether you just want a taste of what young people are doing or a complete immersion, we can structure Trend School to meet your company’s particular objectives.

For more information on Trend School, please contact mlavigne@intelg.com
Melissa Lavigne at 212-277-5208." [Via trendcentral.com]