" KANSAS CITY, MO (AP) - At 35, Sean (P. Diddy) Combs has already made his mark as a hip-hop musician, Broadway actor, marathon runner, fashion designer, celebrity boyfriend, gossip column favorite, voter-registrant booster and all-around entertainment entrepreneur. Now, the former Puff-Daddy is going into the auto-parts business - and its all about the wheels. Combs is joining forces with a Kansas City manufacturer to produce a new line of custom, precision-forged aluminum rims for sports trucks, luxury SUVs, and high-end US and German-made automobiles. The 50-50 joint venture between Combs and Welc Wheel Industries, Inc. was announced at the New York International Auto Show. SJC Wheels LLC will produce and sell Sean John Wheels, named for the entertainer. They hit stores retailing at between $700 and $3000 US each. Check them out at seanjohn.com." [Via pimpmyride.com]

"About Sean Combs

Sean “P. Diddy” Combs was recently declared “One of the Most Influential Businessmen in the World” by Time Magazine and CNN. As Chairman of Bad Boy Worldwide Entertainment Group (BBWEG), he oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel and restaurants. With a collection of businesses whose annual sales are quickly approaching $500 million annually and an employee base of over 300, Mr. Combs is largely responsible for the popular appeal of urban entertainment. Formed in 1994, the flagship company of BBWEG is Bad Boy Records.

In 2005, there will be releases from P. Diddy, Black Rob, and Biggie Duets. Other artists include B5, Boyz N Da Hood, Mase, Carl Thomas, 8Ball & MJG, Mario Winans, and promising up-and-coming artists such as Choppa from Da Band and Cheri Denis. Bad Boy recently moved to 1710 Broadway, New York, which will become the corporate headquarters housing all Combs' business entities."