1.30.2006
MTV Networks Adds Shows to iTunes
This weekend MTV Networks (MTV, MTV2, Comedy Central, Nickelodeon and the N) added 14 popular television shows to the iTunes Music Store. The new content features top-rated favorites such as Punk'd, South Park, Dora the Explorer, SpongeBob SquarePants and Laguna Beach.Networks adding TV shows to iTunes isn't anything new. What makes this deal special is that select episodes from Comedy Central and Nickelodeon are being made available on iTunes in advance of their network airing. The other networks with content on iTunes currently only post shows for download after they have already aired.
On January 30th, Comedy Central will release a free episode of the animated series Drawn Together on iTunes. The same episode isn't set for broadcast until February 1st - making it the first iTunes TV Premiere.
A couple quick notes about the 14 new MTV Networks shows:
- Nickelodeon's Dora is the first preschool program available on iTunes
- COMEDY CENTRAL's Stand-Up is iTunes' first stand-up comedy program
- MTV's Laguna Beach and Real World/Road Rules Challenge: Gauntlet 2 are the first reality-based titles available on iTunes.
Pimpin' Thoughts:
wow. fox and cbs are pretty far behind. i think every other major broadcast company is on itunes now.
Of course, this makes sense. Episodes are finished LONG before they air (Just look at TMN in Canada airing Stargate Atlantis something like 4 weeks before they air in the US on SciFi, the channel that actually makes them). Some shows also make a lot more off an iTunes download than they would from one more viewer of ad revenue. So if you can give an incentive for people to download instead of watch (without impacting the televised version), why not?
If only Apple would start selling this content in full HD I would definitely drop my cable service altogether and just buy the shows I actually want to watch. Between this and Netflix announcing that they're going to stock HD-DVD or BluRay (whatever format wins, I don't care), I would be so happy to stop paying Time Warner $120 a month to have some good stuff to watch on my new HD set....
Apple, you are so close... yet so far away. Here's my wishlist.
- Mac Mini with DVI out, a good sound card, an Intel chip, huge hard drive and Front Row
- HD quality downloads
- Season long subscriptions to shows I like (24, Sopranos)
You'd be serving all my content needs and wants, and saving me a boatload of cash vs a cable subscription.
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Apple, you are so close... yet so far away. Here's my wishlist.
- Mac Mini with DVI out, a good sound card, an Intel chip, huge hard drive and Front Row
- HD quality downloads
- Season long subscriptions to shows I like (24, Sopranos)
You'd be serving all my content needs and wants, and saving me a boatload of cash vs a cable subscription.
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