1.14.2006
Mike23's CrackleBerry
"By now if you’re a fiend for fresh new *ish, you probably think that Mike23 is responsible for anything and everything to do with crackle.Ok ok we get the picture, why did MIKE come about?
Couldn't get enough Crackle
Where did you originally draw inspiration from for the brand?
The greatest basketball player ever [Jordan], basketball, and city life.
Are you a one man army? Are there other players on the court?
No man stands alone, it's a team effort.
What is your favorite form of marketing the MIKE brand?
Crackle
Because MIKE is a startup brand, what techniques do you use to your advantage to spread the word?
In NYC if something’s hot the word spreads fast! ." [Via whatreallygoodmagazine.com]
