"When was the last time you fell in love with a new artist or song?

At Pandora Media™ (formerly Savage Beast Technologies™), we have a single mission: To help you discover new music you'll love.

To understand just how we do this, and why we think we do it really, really well, you need to know about the Music Genome Project™.

For almost six years now, we have been hard at work on the Music Genome Project. It's the most comprehensive analysis of music ever undertaken. Together our team of thirty musician-analysts have been listening to music, one song at a time, studying and collecting literally hundreds of musical details on every song.

We've now created an interface to make this available to music lovers so they could use this musical 'connective-tissue' to discover new music based on songs or artists they already know.

Pandora™ is the doorway to this vast trove of musical information. With Pandora you can explore to your heart's content. Just drop the name of one of your favorite songs or artists into Pandora and let the Genome Project go. It will quickly scan its entire world of analyzed music, almost a century of popular recordings - new and old, well known and completely obscure - to find songs with interesting musical similarities to your choice. Then sit back and enjoy as it creates a listening experience full of current and soon-to-be favorite songs for you.

You can create as many "stations" as you want. And you can even refine them. If it's not quite right you can tell it more and it will get better for you.

The Music Genome Project was founded by musicians and music-lovers. We believe in the value of music and have a profound respect for those who create it. We like all kinds of music, from the most obtuse bebop, to the most tripped-out drum n bass, to the simplest catchy pop tune. Our mission is to help YOU connect with the music YOU like.

We hope you enjoy the experience! We created Pandora so that we can have that same kind of conversation with you." [Via pandora.com]