"Rockstar Games has seen uparalleled success in the
gaming world. The popularity of their games is due to
aggressive marketing—they market games like movies or
music in the mainstream media. Rockstar Games COO
Terry Donavan said in Wired Magazine, "The videogame
industry is where the music industry was in 1960."

Indeed, the gaming renaissance being led by Rockstar
has the same foundation as Woodstock: pioneering
technical innovation and a rich talent pool.

The Grand Theft Auto series revolutionized
playability, providing a versatile world where the
player could interact with their 3d surroundings to a
greater extent than ever before. The world was no
longer a scenic backdrop that one played in front of.
A player could get on top of any building if a way up
there could be devised—ramps for high-speed cars,
helicopters, and other methods were available to scale
a city, if a player was clever enough to find and use
them.

With 7 global studios, Rockstar Games continues to
expand its creative talent pool with its yearly Upload
contest, now in its fourth year. Beyond a search for
game designers, Upload has categories for Short
Subject Film, Short Fiction, Deejay Mix, and
Multimedia Design. The prizes are lucrative, ranging
from $3-5000.

By offering such great incentives, Rockstar
continually finds the newest, hottest creative talent
available. This continual influx of fresh talent has
contributed to make Rockstar the most innovative game
design company in the world.

Rockstar Vancouver, the latest expansion of the
Rockstar empire, will be releasing “Bully” next year,
a game where you can pick on other kids at school,
play pranks on your teacher, and more.

This may get them some negative press, but everyone
who proselytizes about violence in Rockstar’s games
adds to their publicity—and popularity." [Via Pimpwiz.com]