2.17.2005
1 In 10 US adults have an iPod
"More than 22 million US adults have an iPod or an MP3 player, with men more likely than women to be carrying the digital music devices, according to the Pew Internet and American Life Project. The number amounts to 11 percent of the U.S. adult population that's 18 years old or older, the research firm said in a report released this week. Taking teenagers into account and it's safe to say there are several million more people carrying the popular iPod from Apple Computer Inc. or a competing MP3 player.
Men are more likely have a music player than women, 14 percent versus 9 percent, respectively; and nearly 1 in 5 people under 30 have the devices, Pew found. Fourteen percent of adults between the ages of 30 to 48 had music players.The devices were mostly for the well to do. A quarter of the devices were owned by people in households earning more than $75,000, with 10 percent living in households earning $30,000 to $75,000. Households making less than $30,000 accounted for only 6 percent of the devices." [Via tomshardware.com]
